how four roses is shaping the future without forgetting its past
Iconic brands never tread water. Instead, they make waves. Always in motion, these outfits manage to both honor longstanding tradition and stay ahead of trends via constant innovation.
In the distilling game, Four Roses is one of those brands. The Lawrenceburg label has been at it since 1888, working to help define the American bourbon category. What began as a Kentucky passion project has matured into highly decorated whiskey celebrated by casual consumers and industry types alike.
While some producers chalk up sprawling portfolios, Four Roses has a more calculated approach. The distillery operates under 10 distinct recipes crafted from just five proprietary yeast strains and a pair of mash bills. One of its latest offerings is a 100-proof bourbon — the first of its kind for the label that comes after extensive research and development, including the brand’s customary back-and-forth with mixologists and industry folks. It’s a collective approach that ensures that whenever Four Roses does drop new liquid, it soundly hits the mark.
craft beer, indigenous style
When an industry fails to reflect the community, it falls short. That’s the case for everything from fashion and music to the craft beer movement. Diversity in production honors the diversity in consumers.
In terms of beer, it’s long been a white and male dominated affair. Lately, marginalized folks have made strides and craft beer has partnered up with some organizations doing great work. But so much work is left to do.
When’s the last time you had a beer brewed by an Indigenous community? Chances are good that you haven’t. But it’s not just the fact that the industry could stand to be more inclusive. It stems from some repulsive federal policy first put on the books in the early 19th Century.
Times, they are a-changing. Meet Talking Cedar Brewery & Distillery, the nation’s first Indigenously-run beer and spirits producer. While the label has been around for nearly ten years, it’s really hit its stride as of late and remains a genuine pioneer in the Indigenous beer and spirits realm.
Top 40 camping gifts from the editors
HETHER YOU'RE a true city slicker or someone who spends their free time deep in the backcountry, one thing is sure: There's nothing like an escape into the great outdoors. And the best part is, it's always there, ready and waiting for you. Of course, not everyone is equipped with the right camping gear like tents, hiking boots, and the like (or the budget for it) to outfit the most adventurous excursions. Luckily, they have dear friends and family like you to offer a gift—whether it's tied to a specific occasion or not. If it makes their time outdoors more enjoyable, there's no time like the present to dive into camping gifts for your loved ones.
If you don't have the chance to take a peek at their growing wish list on retailers like Backcountry, REI, Amazon, and the like, no worries. We've put together a list of foolproof camping gift ideas (from all the testing our gear editors do) that'll have your giftee set for the season ahead. And just in case you're also in the market for the best outdoor gear out there, go ahead, add some things to the cart for yourself, too.